Jun 16, 2025

46 A Practical Guide to Using AI in Digital Marketing with Jennifer Elia

46 A Practical Guide to Using AI in Digital Marketing with Jennifer Elia

AI is like a hammer. In the hands of a craftsman, you can build great works of art and construction. However, in the hands of the careless it can do much damage.


AI is a tool that if used as such will save you lots of time. However, to get the most out of AI you must train and lead it. Don’t expect it to do all your work for you. You have to tell it what to do or you will only get average mechanical results.


Training AI to your way of thinking and writing style greatly enhances its value.


Today we have brought on Jennifer Elia, a digital marketer who has effectively learned how to train the AI model to get great results and save tons of time.


Like everything else, you get out of it what you invest into it. That said, it is fairly simple to train your AI model once you know what information to give it. Today Jennifer is going to open the doors to her wisdom to share what she has learned about AI and how it can be utilized effectively today.


In This Episode:


Three great uses of AI for business

  1. Marketing research

  2. Synthesizing information from searches online

  3. Creating systems for repetitive tasks


Open AI models will take your information to teach and train the entire system so other people can use your data.


Closed AI models will take your information to teach the model for you but will not share your ideas with other users. This is how you can build highly trained AI models to suit your business needs without sounding generic and mechanical.


There are two levels of training the AI model:

  1. The internal training that comes with the model that enables it to read, understand, and synthesize data

  2. The personal training you give it to tell it who you are, how you write, who your ideal customer is and what they want


Misconceptions around AI. Just because AI can help you shar a lot of content doesn’t mean you should. It’s always better to share less but better content. Just because you can do something doesn’t mean you should.



Redeem Your Business Today by the Following:


How can we honor God in our business?

               We have a special mission to help others fulfill their mission. It’s not all about us, life is about serving others.


One challenge from today.

               Have an open mind about AI but be cautious. AI has limitations. You have to know something about a topic before you can have AI do that task for you. Your creativity is still the catalyst for creative content you produce.


More About Jennifer Elia

Website: https://www.leadfunnelscale.com/

Closed AI Model with workspaces: https://magai.co/

LinkedIn: https://www.linkedin.com/in/jenniferanneelia/


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