Dec 15, 2025

72: The Leader's Role in Building Great Company Culture with Dustin Rogers

72: The Leader's Role in Building Great Company Culture with Dustin Rogers

When David started working on a radio frequency welder in 2009, he got so absorbed in the work that his supervisor had to remind him to take breaks.

That's passion. But for many employees today, work feels transactional—they're just cogs in a machine with a care meter at zero. 

The difference? Leadership and culture. They always go hand in hand, either good or bad. 

Today's guest, Dustin Rogers, knows this firsthand. As owner of DB Rogers and host of Your Impact Story podcast, Dustin has spent his career studying what makes people passionate about their work versus what turns them into clock-watchers. 

Dustin has traveled the world in the equipment and auction space, witnessing companies decline when new leadership makes changes without honoring what came before. 

In this conversation, Dustin shares practical wisdom on building culture from the ground up. It applies whether you're launching a startup or revitalizing an established business. 

Dustin discusses the power of core values that guide decisions when you can't be everywhere. He highlights the importance of seeking feedback from the right people, and why working on yourself as a leader is the foundation of a healthy culture. 

In this episode, you'll learn: 

  • Why your identity as a leader should be in God's purpose, not your work performance 

  • How to honor the past while building for the future  

  • The critical role of core values in empowering your team to make aligned decisions 

  • How to discern helpful feedback from noise (and why "three times" matters) 

  • Simple questions that will help you find what your team really needs to succeed 

  • How showing your team you're working on yourself inspires them to bring their best 


Redeem Your Business Today 

How can we honor God in our business? 

We honor God by leading ourselves well before we lead others. Dustin reminds us that our identity isn't found in what we accomplish at work but in fulfilling God's purposes through the talents He's given us.  


One challenge from today: 

Ask yourself: Are you running a race God asked you to run, or one you decided to run on your own? 

Then ask your team this week: "What tools or resources do you need to do your job better?"

That simple question, asked genuinely, might reveal something your team has needed for years but never felt they could ask for.  


More About Dustin Rogers

Podcast: Your Impact Story 

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More About David Schmidt

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