
Feb 2, 2026
How do you know if a coach is right for you?
Not every coach will be a good fit—even if they're getting great results for other people.
Today's guest, Kevin Weiss from The Contrarian Way, learned this the hard way when he hired a coach with a five-figure price tag, made all his money back in the first month, and then fired him anyway.
Kevin is a coach for Christian coaches who built his business on one simple rule from Matthew 7:12 "Do unto others as you would have them do unto you." When you apply this to business—how you market, sell, and serve—it changes everything.
Kevin shared his story of running a kettlebell studio with his wife. They hired a coach who got them results immediately, but the tactics felt manipulative and they got delegated to someone else. Three things were misaligned: the person, the process, and the product.
The Three Alignments
Person: Do your values align? Look at their content—are they real people or just a polished highlight reel?
Process: Does the way they coach feel right? When misaligned, your values start changing, you burn out, or you walk away.
Product: Will you work with the coach you're hiring or get delegated to a different coach? Is the meeting structure sustainable?
You can survive one misalignment. But when all three are off, someone's going to hate showing up to the coaching sessions.
Watch for high-pressure sales tactics demanding immediate decisions. A great coach gives you space to pray and discern fit. Tunnel vision for results makes you ignore warning signs. The end does not justify the means—getting results while compromising your values isn't worth it.
How can we honor God in our business?
By aligning ourselves with God first. Seek first His kingdom. When you align with what matters most, everything else—including how you choose a coach—falls into place.
One challenge from today:
Do a self-check on the person, process, and product before hiring a coach. Are they aligned with who you are and who you want to be?
More About Kevin Weis
Website: The Contrarian Way
Facebook: https://www.facebook.com/thekevinweis
YouTube: https://www.youtube.com/@thekevinweis
More About David Schmidt
Free Resource: What God Says About Business: 5 Uncommon Truths for the Modern Business
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