Feb 16, 2026
The Four Referability Habits: Build Trust That Grows Your Business
Sadly, Christians aren't always known as the best employees or business partners. If we're followers of Jesus, we're called to show our light through good work—and it's simpler than you think.
James MacNeil has built three seven-figure businesses on one principle: "no surprise, but good surprise"—always delivering more than promised. He shares four referability habits from Dan Sullivan that transform how people perceive your business.
The tragic truth? James says he'd be $10 million ahead if he hadn't done business with Christians who failed to keep their word.
The Four Habits:
Show up on time
Do what you say you're going to do
Finish what you start
Say please and thank you.
Redeem Your Business Today by the Following:
How can we honor God in our business?
The first promise you make is 100% evidence that you're either completely trustworthy or completely untrustworthy. Make and keep commitments—it's the fastest path to building trust and flourishing relationships.
Remember: the business of business is to profitably solve problems. We profit when we deserve it, and deserve means "from service." If you're not earning enough, you're likely not serving enough.
One Challenge from Today:
Make as few promises as possible and keep them all. Before you say yes, count the cost. Every yes is a no to something else. Be the person known for keeping your word even when it costs you a fortune.
More About James MacNeil
Website: Free Community The SuperHuman Community
15 min with James: TinyURL.com/PodcastProfit
More About David Schmidt
Free Gift: What God Says About Business: 5 Uncommon Truths for the Modern Business
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